Shimmering Twig | Hello Logo, Welcome Home

As a former artist, I fully understand the weight behind an image. At my current state, I’ve been monopolizing on my friend Vanessa’s beautiful photographs of our children to place a face to the name Shimmering Twig along with the initial inspiration photograph of those icy trees on my mountain commute to work.

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A particular website was recommended by my brother-in-law who is, as far as I am concerned, the last word in design. He is  the most creative artist I have ever met. His mind works in such unique ways and the products he produces are unreal. When I was planning our wedding, I went straight to him with a few inspirations for invitations, programs, etc. He took our wedding theme and turned those ideas into personalized, beautiful pieces of art. So when I first began to toss around the idea of giving Shimmering Twig a logo, I immediately ran the idea by him looking for guidance on how to approach the task.

He recommended the website Logo Tournament and briefly explained how it worked. It’s a website where you hold a competition to have designers come up with ideas for your logo, rank them, provide feedback, and ultimately choose your favorite design at the end. This was such a fun concept!

Once I began the contest, I was allotted 4 days of a blind phase where designers would submit ideas, I believe I ended up with 40 designs during the initial phase. I then chose my top 5 designers at that point, and they were given an additional 2 days to fine tune their submissions, requesting input, and tweaking designs to meet Shimmering Twig’s needs. By the end of the first day in the finalist round I already knew which design I wanted. This particular designer was in contact with me immediately, continuing to improve her design even during the blind phase. Janis Aydelette was somehow able to capture my style and ideas for Shimmering Twig right of the bat. But she didn’t stop at just the initial design, she continued to revise and improve until finally, going above and beyond my expectations in the first few hours of the finalist days.

And so, it is with extreme excitement that I present you with Shimmering Twig’s new logo:

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Today I will be replacing it on all of my social media pages: FacebookPinterest, Instagram. Check them out! Cheers and have a great weekend!

  • Whitney
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